Context

It is funny how you can take any negative word or image and stylize it a bit and voila! something that is a bit easier to swallow. Sure this isn’t a new concept - marketers have been doing this longer than I have been alive. But with the Internet we see a whole new breed of it. Not that I care, I just wanted to put this picture online that I made and I wanted to say something relevant to go with it. :)

Now that I look at it again… that kind of looks like the Nike symbol - I hope they don’t sue. Or worse yet, I might be perceived as one of those “people” that stick up the “Boycott Nike” posters everywhere. God.